Psychological ambivalence

Do this. Don’t do that. 

When its from one trusted source it’s easy to follow.

When there are two trusted sources, one which says 'do this' and the other which says 'don’t do that,’ psychological ambivalence ensues.

Psychological ambivalence describes a state of mind whereby an individual is presented with two opposing points of view from two trusted sources.

The resulting confusion leads to apathy.

‘Is it eat fruit or don’t eat fruit? Too hard, I’ll eat a burger instead.' 

Personal trainer Sydney CBD is worried about this phenomenon :/

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